New Year, Time For A New Look?

We are surely all guilty of following some kind of trend in the past; no matter whether we look back at it and are absolutely mortified or pleased! There are many make up trends that have been flourishing in the beauty industry for several years now, but some beauty trends will eventually disappear and there's always room for new ones to be created. The world is always changing and evolving, that's why we're here to help you stay on top of the latest beauty looks and trends in this article!

The year 2022 is just around the corner now, and that means that it's time for us to start thinking about the new generation of beauty & make up trends and beauty brands that are set to take the beauty industry by storm in the upcoming 12 months. From multi-use products to sustainable packaging, here Dermacare Direct sheds light on some of the most exciting and cool trends that you can expect to search for and find everywhere in 2022.

Super Fluffy Brows

Gone are the days of the go to thin brows, barely there brows, and also fewer people are opting for the newer known HD (highly defined) brows... instead, this huge trend is already starting to become popular in 2021 but it is ready to intensify further coming into the next year. Super fluffy brows are very easy to create yourself at home which probably contributes to its popularity too. They are a more natural style but volume and shape are still included. It started with very traditional soap brows that involve using a clean mascara spoolie and a bar of soap to brush and tightly hold the brow hairs upwards in order to make them appear fuller. This can be achieved much more easily by using layers of both a tinted brow gel and brow pencil in conjunction with one another to both fill in the gaps and thicken any thinner areas. These are also a much gentler option for the skin as the products are packed full of conditioning ingredients as opposed to the drying effects of plain soap.

 

Sustainable Packaging and Sustainability

Sustainability is becoming more and more present in the customer's mind. Consumers are questioning more about what brands are doing and therefore, all of our brands are busy working hard and as quickly as they can to implement even more sustainable and eco-friendly procedures than they already have put in place previously. Leading the way in the makeup department is cruelty-free brand Jane Iredale who has always had the environment at the forefront of their brand and make sure that everyone knows about it too. Jane Iredale clients are able to repurchase an empty compact initially and then a refill each time rather than a whole new product when repurchasing which massively helps to reduce wastage over time. Not only that, their products are organic & vegan where possible and neatly wrapped up in fully recyclable packaging, and as a company, Jane Iredale continues to regularly donate to charities such as Greenpeace, the Wildlife Conservation Society, and The Nature Conservancy. In total, they have donated over $1,000,000!

A Bold and Bright Lip

Directly from the Fashion Week catwalk and straight into our make-up bags, gloss is out and bright is firmly back in. Make up artists around the world expect that statement lips will be one of the next big trends that everyone will be applying. "I'm definitely excited to see more individualism in make up" says Global Creative Director Lisa Eldridge. As more of us are working from home; a make up artists pro tip is that a fun, bright lip and a more natural look with your complexion products is the quickest way to feel 'put together' instantly before that last-minute zoom call you forgot you had! Jane Iredale has nailed it with her Beyond Matte Lip Fixation collection, a long-wear matte lipstick in a range of both natural and bold shades to easily achieve this trend.

Not sure what shade or colour might suit your skin? Take a read of our latest blog all about it here for more information. If you like to add a bit of creativity to your make up, then you could take your chosen lip product and an angled liner brush to create matching coloured liners either on the upper or lower lash line!

Results Driven Products

Gone are the days of a simple beauty routine of cleanse, tone, moisturiser twice a day or wishful marketing claims in a fashion magazine that 1 product will fix all your skincare, hair, health, and life issues which you believed and therefore purchased (only to be disappointed afterward)! Every skin type is different and has very different needs. Customers are much more knowledgeable nowadays and can see through too-good-to-be-true claims. Customers want to see evidence, clinical trials, clinically proven ingredients, real reviews, and facts before they part with their hard-earned money - something that we at Dermacare Direct have done since the very beginning. All of our product pages contain either all or some of the above information. See for yourself now!

Multi-Use Products

As consumers we are all the more conscious of our sustainability footprint, using only what we need and products that actually work; hybrid cosmetics are becoming peoples new go-to to really nail their beauty routines. Not only does it lighten the load of your makeup bag but it also speeds things up when getting ready! Think outside the box... Beauty products like Colorescience Color Balm can be used on the lips, eyes, and cheeks and concealer could be used as a light foundation only in areas that you feel you need it or have shine.

What trend will you be wearing next year?

The makeup trends of 2022 are already starting to come in now, and we’ve got a good idea for what the next few years will bring as well!

What beauty trends are your favourite from this article that you will take into your real life? Bold lipsticks? A fluffy brow? Is sustainability at the forefront of your mind when deciding what to purchase? Well, we have all these options on our website! If you want to create the new makeup trends for 2022, you can search and shop through our site today and have it delivered to you within a couple of days for free*.

If you need help regarding these beauty trends or different ways to incorporate them, feel free to ask us for help! You can contact us by live chat, email via [email protected], or pick up the phone now and call us on 0116 251 4848 to speak directly to a friendly advisor.

*UK customers only