5 Reasons Why Your Makeup Isn't Lasting

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you get to lunchtime, look in the mirror and then find you are reapplying almost everything that you put on your skin only a few hours before in the morning? Or has your foundation started to go somewhat patchy, maybe on the cheek area, and nothing is working no matter how many or what new products you purchase? It could be down to something really simple that you need to change.  

Invest In Your Skin First

The most important factor that I always repeat over and over again is that makeup will only ever look as good as your skin does. Invest in your skin and skincare first!

 

You’re Really Dehydrated

You may be dehydrated. A lot of people naturally have dehydrated skin but very thirsty complexions become desperate to absorb any moisturise that it can and so will suck all the moisture out of your water-based makeup products which leaves it looking patchy and uneven. It may seem like the most obvious thing in the world however, getting your 2 litres of water daily is really important. This won’t solve the issue completely but it will definitely help towards it. Alternatively, look at what you are using in your skincare routine (or book a free consultation with us here for expert help and advice...) as you may be using too many exfoliating products or not getting enough moisture. Anything with the words ‘hydrating’ or ‘radiant’ and not ‘oil free’ should become your next best friend. Hyaluronic Acid (HA) always helps - I really like Dr. Barbara Sturm Hyaluronic Acid Serum for an immediate plumping finish but all-day hydration too.

 

You Need A Primer Or Finishing Powder (Or Both)

Primers are a must. I know a lot of people don’t bother with them or think of them as a wasted step but they really do make a difference. They give something for your foundation to ‘stick’ to – just like when you prime your walls before painting – it is the same concept!! As well as this, if you are a combination to oily skin type and you don’t already use a finishing powder then now is definitely the time. Finishing powders help to lock in your makeup but also absorb any excess oil you might produce throughout the day. A great example is Jane Iredale Amazing Matte Loose Powder which contains rice scratch to soak up that shine and oil. For primer recommendations, it really all depends on you, what textures you prefer, and your skin type. For a combination to oily skin types, I would always lean towards Colorescience Mattifying Perfector Face Primer SPF20 however if you are drier or if you just prefer a more radiant, dewy finish then you would prefer Jane Iredale Smooth Affair Facial Primer & Brightener infused with Grapefruit extract for luminosity! Think of primers and finishing powders as a sandwich for your foundation.

 

You Need To Up The Exfoliation

No matter what measures you take to prolong the wear of your makeup, if your skin isn’t prepped properly with skincare, then your makeup won’t look smooth or last that long. Oil, bacteria, and dead skin cells build up on the surface level of the skin, which leads to the texture that then shows through when makeup is applied on top. Exfoliate your skin regularly (and consistently too) to keep skin smooth so that your makeup lasts as long as it can. If you’re pretty new to exfoliating and acids then maybe look at an exfoliating cleanser to try out first. A regular top best-seller at Dermacare Direct is Jan Marini Bioglycolic Face Cleanser – it may tingle a little during the first few applications but this is completely normal and soon subsides.

  

You Need To Clean Your Brushes

Dirty brushes will not apply that flawless, even application that we all wish for. Think about the time that you first applied your makeup with your brand new, sparkling brushes and it applied perfectly... you can recreate that week after week by keeping them super clean! You should be cleaning your brushes weekly at a minimum. This helps to prolong the life of the brush hair plus, most importantly, removes any excess bacteria that will build up after every makeup application. This is particularly important if you have blemish, acne-prone skin too. I personally suffer from regular breakouts and definitely notice a difference in the clarity of my skin if I forget to wash my brushes as much as I usually do. It’s really simple to do; you can use something such as Jane Iredale Botantical Brush Cleaner.

Find out how to wash your makeup brushes like a pro here.

You Touch Your Face Too Much

A really simple answer – but you may simply touch your face more than think and no product you buy can fix that! However, once you become aware that you are doing it, you will gradually stop and break the habit. If this is the case then you most likely will notice that your makeup wears away quickly from your chin area before anywhere else.

Rachel x