Wrinkles are caused by the loss of collagen beneath the skin surface. Collagen is a basic building block of the skin and provides the foundation that supports your skin's structure. Overall, exposure to ultraviolet (referred to as UVA or UVB) radiation from sunlight accounts for about 90% of the symptoms of premature skin ageing. Collagen is also damaged by other factors including: the natural aging process, cigarette smoking, diet, stress and air pollution. Ageing skin also produces less skin proteins in underlying muscles of the skin, which results in wrinkles and sagging skin. Constant muscle tension and continual movement can also cause wrinkles around the brow and lip area. As we get older our skin appears thinner and becomes less elastic, resulting in facial lines, wrinkles, texture changes, and visible signs of ageing.
Our anti-ageing range of skincare products are all selected for their anti-ageing properties to prevent and reverse the signs of ageing.
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