Ingredient Spotlight: Hyaluronic Acid (HA)
What it is?
Hyaluronic acid (HA) is a substance found naturally in our skin that holds water and helps keep the skin hydrated and plump.
The molecule holds a thousand times its weight in water to help retain all that moisture in our skin, and also to prevent it from evaporating into the air.
Just like collagen and elastin, the amount of naturally occurring hyaluronic acid in our bodies decreases as we get older.
That’s why it should be a key ingredient in any anti-ageing skincare routine.
Recognised as one of the most effective hydrating ingredients, hyaluronic acid is essential in maintaining skin’s moisture levels.
In addition to providing surface hydration, high levels of hyaluronic acid are correlated with an improved appearance in skin firmness, smoothness and plumpness
– Instantly hydrates
– Plumps out fine lines & wrinkles
– Attracts moisture
– Smoothes skin texture
– Restores skin radiance
Tip – Go for a serum that contains HA as it delivers a higher concentration of HA goodness to the skin.