Meet The Woman Behind Dermacare Direct
10 years ago this week Dermacare Direct was born!
I qualified as a nurse in 1997 and subsequently specialised in Dermatology then progressed into the cosmetic sector.
Throughout my career I have always wanted to be my own boss and in 2009 I did!
I joined forces with my brother-in-law Bhavin. With his IT back ground and my skincare medical knowledge we set up Dermacare Direct selling advanced skincare solutions.
My main drive was to offer personal professional help and advice to customers to ensure proper use of Cosmeceutical products at home.
In 2014 we took the next step and opened the Dermacare Salon, in the tranquil South Leicestershire countryside. The salon has been a great success and continues to offer the latest non-invasive skincare treatments to target specific skin concerns.
With my skincare passion I wanted to do more. I saw a gap in the market and decided to develop my own range of microdermabrasion creams ‘DermaTx’. Currently most similar products are ‘one-for all’ products and not targeted for different concerns, whereas DermaTx treats different skin types and skin concerns.
You may not realise but everyone needs to exfoliate. Even in our twenties our skin turnover slows down. If we help remove dead skin cells, collagen production is encouraged, skin will appear healthier and our face creams and serums will penetrate better.
DermaTx continues to grow and I have even dragged my husband into run DermaTx! We have now added 3 different exfoliating cleansers to the range and our plan is to keep adding!
What’s next? I would love for my businesses to continue to grow, to work less and delegate more. I especially want to spend more time with my family, as my boys are growing up too fast. Oh and maybe even squeeze in some me time!